It's like your own website
Unlike a typical business directory, an Authority Hub provides a platform for knowledge professionals, just like you, to demonstrate their skills and expertise.
Share your expertise
What makes you different? Don't just tell future clients that you can help. Show them how you do it! You can't be an authority without content.
Book appointments
People don't just hit your website, pull out their credit card and buy something. Every new quality client relationships starts with a quality conversation. How do you book calls?
Get high quality leads
Not all leads are created equal. Do you have mechanisms in place to collect the lead, qualify the lead, build trust and rapport on autopilot?
Build Authority. Collect Leads.
Get discovered by qualified leads
Showcase your videos or articles
Get credibility with testimonial display.
Showcase your videos or articles
Get discovered by qualified leads
Get credibility with testimonial display.
The Top 3 Marketing & Automation Rules for Marketing Agencies - PART#1
'Don't try to Compete with your Clients'
The marketing tactics and strategies that you apply to your own business don't need to compete (and should not try to compete) with the amazing marketing work that you do for your clients.
As a marketing agency owner, it’s very easy to get self-conscious about your own marketing efforts, designed to promote your own business. You’re supposed to be good at this stuff, right?!
However, this way of thinking will only slow you down.
Your desire to stand out and be ‘truly unique’ creates unnecessary pressure on you.
And it’s not what your clients want or expect.
This desire to ‘dazzle’ is one of the reasons why most marketing agencies are so terrible at marketing their own products and services. They hold themselves up to an impossibly high standard.
And that's why agencies struggle to get anything finished.
Want to see what’s working for our agency clients right now? Click here.
The Top 3 Marketing & Automation Rules for Marketing Agencies - PART#2
'Know your Goldilocks Verticals'
The first rule of all marketing is to get clarity around your target audiences.
This is advice that you give all your clients.
But it is another area of sales and marketing that most marketing agencies struggle with themselves.
You know that specialists always get to charge more. You know that it’s easier to find future clients if you can name them with crystal clarity. And it’s easier for others to refer you.
But, again, the desire to ‘dazzle’ and ‘stay creative’ often discourages specialization.
The trick is, therefore, to isolate your ‘Goldilocks’ Verticals and use those as the focus of any deliberate, outbound marketing endeavors, while staying open to the opportunities that arrive organically.
Want to see how to get this working for your marketing agency right now? Click here.
The Top 3 Marketing & Automation Rules for Marketing Agencies - PART#3
'Boost LTV with Automation'
It’s 16 times less expensive to sell something to an existing client than find a new one.
While Marketing Automation is usually associated with new business development, smart agencies acknowledge that technology can also be used to onboard clients consistently, help them get to ‘first value’ as quickly as possible and keep dormant agency relationships alive.
How many times have you accidentally re-connected with a past client only to discover that they need your assistance again? And how many times have you reached out only to to discover that they are already working with someone else. They have moved on. Ouch!
The most reliable way to lose a client is your ‘failure to follow-up’.
That is true before work and after the work is done.
Want ways to re-engage with past clients and re-connect with dormant leads? Click here.