One of our clients just told me that they’re just giving up on their website. They’re sick of trying to make tweaks and changes, and they’re getting barely any traffic.
Small businesses often struggle with the decision of whether or not they need a website.
With so many options and resources available, it can be overwhelming to determine what is best for your business. However, as a business owner, it is important to understand the role of a website and the alternatives that are available.
In today’s digital age, having a strong online presence is crucial for the success of any business. But, for small businesses that are just starting out or have limited resources, the cost and time commitment associated with creating a website can be daunting. In such cases, it is important to consider alternative options that can provide a strong online presence without breaking the bank.
One such alternative is having a LinkedIn profile.
This is a great way to establish a strong online presence and reach out to potential customers, partners, and investors.
Another option is to focus on creating a set of crushing landing pages.
Yep!
Landing pages are standalone web pages that are designed to convert visitors into customers.
They are a crucial component of any digital marketing strategy and can be used to drive traffic to your business and increase conversions. By creating a set of landing pages that are well-designed, optimized, and provide value to your customers, you can attract more visitors and generate more leads.
While having a website can be beneficial for businesses of all sizes, it is not always necessary for small businesses that are just starting out. By leveraging platforms such as LinkedIn and creating a set of crushing landing pages, small businesses can still have a strong online presence and reach their target audience without having to invest a lot of time and money into building a full-fledged website.
So, if your business is turning over less than $100,000, you may not need a website, and if it’s turning over less than $300,000, you might not need a website. Instead, focus on creating a LinkedIn profile and a set of crushing landing pages that can help you achieve your goals and grow your business.