Hey there, fellow entrepreneurs!
At the B2B School, we know that sales strategies are not one-size-fits-all.
Different price points require different approaches, and understanding this distinction is crucial for optimizing your sales game.
Today, we want to talk to you about the inflection point between big ticket and little ticket offers, and why we believe it’s around $1500.
Let’s start with the basics.
Little ticket offers are typically low-priced products or services that can be easily sold through landing pages and webinars. These are often impulse buys or quick solutions to a specific problem. Think of ebooks, online courses, or software subscriptions with a monthly fee.
On the other hand, big ticket offers are high-priced products or services that require more investment and consideration from the buyer. These could be consulting services, custom software solutions, or high-end coaching programs.
So, why do we believe the inflection point between big ticket and little ticket offers is around $1500?
Little ticket offers are usually self-explanatory and don’t require much customization or personalization. Plus, the buyer can quickly understand the value and make a purchase decision.
Whereas, big ticket offers often involve more complexity, customization, and require a deeper understanding of the buyer’s needs and pain points. A salesperson needs to establish trust, build rapport, and address specific objections or questions that the buyer may have. This often requires one-on-one interactions, such as phone calls, video conferences, or in-person meetings, to provide the necessary information and build a relationship with the buyer.
Understanding this inflection point between big ticket and little ticket offers is crucial to optimize sales.
If you’re selling a product or service priced below $1500, you may want to focus on creating compelling landing pages, engaging webinars, and effective follow-up sequences to close the deal.
On the other hand, if you’re selling a product or service priced above $1500, you may need to invest in training your sales team to have effective personalized conversations with potential buyers.
So, there you have it!
Knowing and understanding the inflection point between big ticket and little ticket offers can make a big difference in your sales approach.
Happy selling!