Follow-up is a crucial aspect of sales, yet many salespeople struggle with it. One of the biggest mistakes that salespeople make when it comes to follow-up is using generic language such as “just checking in” or “touching base.”

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Did you know there are four offer stages in a typical B2B deal?

Yet, how many b2b business owners sit down set aside a little bit of time to craft one compelling, intelligent offer? Pretty much none. They chase clients, they jump on any opportunity and they have no way to upsell or down sell or keep the relationship hot.

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