What’s your favorite strategy for opening doors and connecting with future clients on social media?

For me, I’m in the b2b space. So I love LinkedIn. But if you are going to reach out to future customers and clients, you’re going to need one thing, one very important thing. And that one thing is a gift of high perceived value to your target audiences.

A lot of people get caught up in push marketing. So what they’re doing is they’re pushing themselves, their product, their service on strangers, saying I’m better check out my competitive advantages and my features, and I’m awesome, and this is why you should work with me. But that’s never gonna work. I much prefer pull marketing.

That’s when you create something of high perceived value to your target audience and you say, Do you want this? And when they say yeah, that’s when you invite them into your world and that’s when the real conversation begins.