Are you struggling to figure out how to effectively engage with your potential customers and provide them with the outcomes they truly desire?

It’s time for a change.

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Want to build a business that really resonates with your customers?
Here’s a secret: it’s not about what you want. It’s about what your customers don’t want.

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The value of what you offer is relative to the outcome it delivers for your target audience. Those who can effectively communicate the high-value outcomes they can deliver for their clients are able to command premium prices.

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As a consultant, coach, trainer, or any other professional in the b2b industry, it’s easy to get caught up in the specifics of what you do. However, what’s essential to understand is that your clients are primarily interested in the outcome of your services. They want to know that they’ll get the results they need, and they want to know that they’ll get them quickly. Focusing on outcomes is essential.

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By focusing on outcomes, we can transform the value of what we offer to our clients. This shift in perspective challenges the traditional notion of value and highlights the importance of outcome-driven value.

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The Gaddie pitch is a pitching technique that can help you explain what you do and how you are different when meeting with potential customers or clients.

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