Opinions are overrated. 🙄 They’re like yesterday’s news.

But here’s the real deal: instruction is where the magic happens!

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This is a content marketing tip for the business owners (especially the consultants) who just don’t know how much of their valuable IP they should give away in their content marketing.

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There are a whole bunch of reasons for having a content marketing strategy: It’s a hyper efficient way to get leads (without you chasing), you get to boost your authority (without the need to hype yourself) and, if released intelligently, you can accelerate client decisions.

That’s what this B2B Masterclass is all about.

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