You’re about to sign an AMAZING new client.
Here’s a surefire way to make sure that that deal does not go ahead.
DO NOT
Overstack the Pack!
Many people make this mistake.
You think because you have so much cool stuff, to give to your potential client’s, you should keep adding value to try and get these customers across the line.
However…
There are 4 Big Objections going through their minds when deciding if they want to purchase from you:
- What do I get?
- Is this right for me?
- What is time to result?
- How much effort?
When you stack the pack with all these different options, you’re making them think that it is a lot of hard work.
So…
Here is your GOLDEN RULE
If you’re going to stack your pack with bonuses and rewards and incentives…
The only reason to include that bonus or reward or incentive is when it OVERCOMES A FEAR.
If it overcomes a fear, add it to the pack.
Otherwise… Leave it out!