Here’s how to reduce the number of times you need to meet with a potential client.
There are THREE things to get right…
- How you STRUCTURE the conversation
- The OFFER that you make (aka HNB)
- What happens BEFORE the meeting
I get a lot of questions about ‘objection handling’.
Listen, if you’re on top of the STRUCTURE, the OFFER and what happens BEFORE the meeting… You shouldn’t need to get all ‘crafty’ with your sales patter. You shouldn’t need to get ‘pushy’.
Do it right and clients will close themselves.