Opinions are overrated. 🙄 They’re like yesterday’s news.
But here’s the real deal: instruction is where the magic happens!
It’s timeless and oh-so valuable.
That’s why we’re flipping this opinion piece on its head and turning it into a kickass instruction piece!
If you wanna grab attention, create killer content that people will love in the long run, here’s the secret sauce: “How to.” Yup, those two little words are your golden ticket!
How-to pieces will always have the edge over boring old opinions, no doubt about it! 🎉
I learnt this lesson a very interesting way.
I had the opportunity to interview both Bill Gates and James Dyson in one day.
During the interview with Bill Gates, things took an unexpected turn. Picture this: he seated on a high chair, and me on a low chair, as he unleashed his opinions upon me. On the other hand, James Dyson approached the conversation a little differently. He asked me about our target audience and the problems they face, expressing his interest in finding solutions together.
This encounter taught me a valuable lesson: opinions may hold little value, but instructions have enduring worth.