Did you know there are four offer stages in a typical B2B deal?
Number One, there’s the offer that you make to open the door and start the relationship.
Number Two, there’s the offer that you make to book the meeting or the call.
Number three, there’s the offer that you make to sell your core product.
Number Four, there’s the offer that you make to sell your continuity product.
Yet, how many b2b business owners sit down set aside a little bit of time to craft one compelling, intelligent offer? Pretty much none. They chase clients, they jump on any opportunity and they have no way to upsell or down sell or keep the relationship hot.
One have to get the attention.
Number One, One have to get the attention
Number Two, often to book the meeting.
Number Three, offer to sell your core product.
Number Four, offer to sell your continuity product.