Taki Moore is THE business coach for business coaches. This was taken from an interview and live tutorial on ‘selling by chat’. Taki’s analogy about Donkey Kong is true about just about every area of business. Indeed, it’s relevant to just about every area of mastery?
...Did you know… “53% of client loyalty is built during the buying process.” What does that actually mean? It means that most loyalty is built WHILE you are selling. Relationships are formed during the stage that most people fear. It’s the stage that seems so out of your control. So, you rush it. Or wing it. Or try to delegate responsibility. So weird, right?
...Are you a B2B Business Owner, Consultant or Software Developer? Is your time is constantly being chewed up by client enquiries that lead nowhere? Maybe you’re looking to streamline your meeting process and close more calls, but you don’t know how without sounding like one of those pushy salespeople. There’s a process to follow …
...At the pointy end of the deal, it’s your job to make it easy for the prospects to say, ‘yes’. That’s Sales 101, yeah? But far too many business owners do the OPPOSITE of that. They create invisible barriers, which cause friction. They slow things down, or worse… they send potential clients running!
...If you are selling a complex service or a big ticket product, every new client relationship will require multiple points of engagement. This has always been the case and it’s unlikely to change. How many ‘touches’ are required in your industry?A reliable baseline is seven. It might take less points of engagement or many more (to get that all important ‘commitment’, when a booking order is signed or a payment is made).
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