What’s working in email marketing?
It hasn’t changed, like, ever.
Always be asking that unspoken question… WIIFM? (What’s in it for me?)
If you have target audience clarity and continue to respond to the Headaches, the Obstacles, the Aspirations and Desires of your target audience…
You can send frequently. (I send daily.)
You can sell from your emails. (Weekly.)
You can even be mean! (When it counts!) Yes, mean emails work!
Want to see some examples of email headlines that are crushing it right now? Click here.