I was just speaking to a client of mine and they’ve got this great new idea for a startup the target audience is a horse trainers. Now, this is a business that’s involved in a professional services industry already.

But they’ve seen this opportunity to create something, there’s a gap, the markets there, be very easy to create an MVP. My recommendation for this person who’s on the fence was this. Make that audience the focus of your core business, so that you can build the list. Build the list of that audience so that when you are ready, if you do still feel like it’s a good idea of the Passion still there.

You’re not going to launch the crickets. Build the audience, then launch do not go by the Field of Dreams approach. If you build it, they will come no build the list, build the audience. Then you can test ideas with a captive captive audience and you won’t be launching to crickets.