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How's your cashflow looking for January?
What can you do now to end the year on a high?
LIVE TACTICAL WORKSHOP
December CASH BOOSTERS for B2B
Unlock THREE strategies to set you up for success throughout the Silly Season and beyond.
* Only 100 spots are available, so claim yours now! *
USA: TUE, 7 DEC, 4PM PACIFIC | 5PM MOUNTAIN | 6PM CENTRAL | 7PM EASTERN
AUSTRALIA/NZ: WED, 8 DEC, 10AM AEST | 9AM QLD | 7AM WA/SINGAPORE | 12NOON NZ
"I just had my best month ever. Plus, I signed my first international client! Borders have become meaningless. My potential client base has exploded, thanks to your training.” Kath Walters
HAVE YOU NOTICED THIS?
In most parts of the western world...
At this exact time of year....
A weird lull happens between the fourth Thursday in November (i.e. Thanksgiving) and the Friday before Christmas.
It’s a difficult period for sales and marketing, because it’s often hard to open new prospect relationships.
Plus, many of your existing prospects are focused on ‘getting things done and dusted’ before the Silly Season gets under way.
In Australia, where it’s summer at this time of year, most business owners go on vacation, and don’t return until mid January.
In the USA and Canada, the fiscal year ends on 31 December, which adds an extra layer of urgency and complexity for those desperate to ‘shut down’ before Christmas or New Year’s.
However...
And this next bit is important...
How you decide to spend your time now can have a PROFOUND IMPACT on your success (or lack thereof) in the coming year.
This is especially true if you sell a complex product or service in the B2B space, where the sale requires a conversation.
That's why I'm hosting THIS.
It's a LIVE ONLINE WORKSHOP.
“I got 73 leads (via LinkedIn), 12 meetings booked, 2 sales of my ‘core’ product and I have two more decisions pending. I did that in just two weeks.” John Weichard
THIS EVENT WILL BE HIGHLY TACTICAL
While I believe that ALL sales and marketing activities should be built from solid strategic foundations, this event will be all about tactics.
AND THESE ARE THREE TACTICS TO TACKLE RIGHT NOW.
#1 BOOK STRATEGY SESSIONS
At this time of year, are you feeling a little bit ‘over it’? A little bit exhausted?
That’s how your existing and future clients are feeling right now too.
They have made the decision to ‘not embark on anything new right now’.
If you propose something new, they are more likely to say, “We intend to set aside time in January to do some planning. We’ll let you know if you fit into our plans after we do that.”
ACTION:
If your existing and future clients intend to do their planning in January, inject yourself into that process. Don’t reach out to sell something now.
Reach out to propose a ‘strategy session’ or ‘planning day’ in January.
If everyone wants to plan in January, elevate yourself above that.
Be the facilitator of something that they already know that they need to do. HELP, DON'T HUSTLE.
#2 AUTOMATE LEAD COLLECTION
At this time of year, you also want to take a loooong break. Yes?
I shut down my office for three glorious weeks, at this time of year.
But just because we 'down tools' that doesn't mean that we turn them off.
Our B2B funnels keep humming.
Our engines continue to open doors, trigger conversations, generate leads and fill our calender with inbound VIPs. (Yep. Meetings.)
ACTION:
My most reliable strategies at this time of year usually involve social media in one form or another.
Your future clients might not be checking their email, but they can’t seem to stay off Facebook and LinkedIn for too long.
If you are a B2B business owner, LinkedIn is the easier of the two to automate, as a way to open doors, book meetings and win more clients.
* Only 100 spots are available for this webinar, so claim yours now! *
Nami Clarke runs a marketing agency. She was finding it difficult to book meetings with the right people. This meant she was undercharging and struggling to close...
"I went through the process you teach. Not only did I close the next TWO sales calls with new clients (without an ounce of ‘sales pressure’), I made a record sale for my business! I doubled my rates. It was my biggest client spend, ever."
Plus, when you secure your place, you will get the Recipe Roadmap™ via SMS.
* Only 100 spots are available for this webinar, so claim yours now! *
WHY ARE YOU STILL READING?
Your time is precious. I get it.
And you're probably thinking...
"Is it really worth spending two hours on a webinar?"
Well...
How many deals and clients and opportunities have you missed out on simply because you didn't know what you were doing or because you lacked focus? Too many?
How much time have you wasted, chasing, chasing, chasing the wrong type of people, people who can't afford you, people who were never going to become a client?
It's getting hard and harder to grab and hold the attention of future clients. And when it's time to introduce your product or service, more often than not, you only get one shot.
Make that one shot count.
SET ASIDE 2 HOURS FOR THIS DEEP DIVE.
This is an investment in yourself, in your business, in your future.
James Tuckerman, Co-Founder - B2BSchool.co
© B2B SCHOOL 2023