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'Mapping the Touches'
B2B Client Acquisition Masterclass [LIVE]
😮
Where do YOU get Leads?
(What's your process for that?)
How many Leads do you need every month to keep growing?
(Is that something you measure?)
How many meetings with prospects do YOU need to get just one new client?
(What's 'normal' in your industry?)
EVERY STEP IN THE SALES AND MARKETING JOURNEY CAN NOW BE MEASURED.
But you...?
What's your MO?
Do you just 'wing' it?
PLEASE DO NOT DO THAT!!?
Instead, start by...
'Mapping the Touches'
Secure your place.
USA: THU, 1 SEP, 5PM PACIFIC | 6PM MOUNTAIN | 7PM CENTRAL | 8PM EASTERN
AUSTRALIA/NZ: FRI, 2 SEP, 10AM AEST | 8AM WA/SINGAPORE | 12NOON NZ
John was launching a new consulting business but had no idea what KPIs to set or where to focus. He mapped and then launched (not the other way).
“I got 73 leads, 12 meetings booked, 2 sales of my ‘core’ product and I have two more decisions pending. I did that in just two weeks.” John Weichard
TRUE or FALSE?
It was Peter Drucker who once famously said...
"You can't improve what you don't measure."
We all know this to be true. So why do MOST small business owners FAIL to embrace this simple piece of advice, especially the consultants, the 'experts' and other knowledge professionals?
Here's why...
They don't know WHAT to measure.
In the B2B Sales & Marketing space, if you are selling a complex product or service where new client relationships often require a meeting, over the phone, IRL or Zoom...
The complete client journey typically involves...
14 touches.
Yikes!
Don't believe it?
Click the button below.
THIS IS A ONE-TIME-ONLY LIVE EVENT.
Matt Richter had skills and a big idea. But he'd been struggling to gather momentum and the tactics he was using just no longer worked...
“Wanted to say thanks. I'm sure you know how hard it is to get something like what I am doing off the ground ... especially while trying to raise 3 kids and earn a living on the side ... I’ve scored a radio interview, secured two marketing partners and 19 clients! Now I need to get the business up and running!”
HERE ARE THREE BIG MISTAKES YOU ARE MAKING RIGHT NOW.
MISTAKE #1
NO FOCUS
Do you start each day with a plan?
What about each week?
Or month?
Sure, you 'plan' to be successful.
Yes, you 'plan' to grow your business.
But how?
Words like 'successful' and 'grow' are not helpful. They are meaningless.
You can't measure them, so you can't improve on them.
You need 'focus'.
You need 'Decision Clarity', which comes from 'mapping' the steps from stranger to client.
MISTAKE #2
NO TRACKING
If you have mapped the steps from stranger to client, that's great!
You can now track them.
This is the first step toward embracing a principle called 'Sales Process Engineering'.
You can unblock bottlenecks.
You can progressively improve and refine what's working.
Best of alll...
You get a constant stream of Dopamine hits. Yah!
Alternatively, you can sit in your office, staring at your phone or inbox praying for a miracle.
Take ownership of the journey.
MISTAKE #3
NO AUTOMATION
According to the Google ZMOT report, the average B2B deal needs...
11 touches, 7 hours of interactions across 4 locations. Wow!
How can you possibly manage that manually, all on your own?
Fortunately, you don't need to.
At this point in the evolution of technology and business, around 90% of the sales and marketing journey can be automated OR assisted by automation.
Technology is not just a time saver.
It also could be the only thing keeping you competitive.
Automation means Freedom.
CLICK THE BUTTON ABOVE TO SECURE YOUR PLACE.
"I just had my best month ever. Plus, I signed my first international client! Borders have become meaningless. My potential client base has exploded, thanks to your training.” Kath Walters
Plus, when you register, you will get the FREE GUIDE via SMS.
* Only 100 spots are available for this webinar, so claim yours now! *
WHY ARE YOU STILL READING?
Your time is precious. I get it.
And you're probably thinking...
"Is it really worth spending two hours on a webinar?"
Well...
How many deals and clients and opportunities have you missed out on simply because you didn't know how to move the deal forward? You didn't have a process?
It's getting hard and harder to grab and hold the attention of future clients.
What are YOU doing to stay on their radar? What are YOU doing to 'guide' and 'control' the journey from stranger to client?
SET ASIDE 2 HOURS FOR THIS DEEP DIVE.
This is an investment in yourself, in your business, in your future success
James Tuckerman, Co-Founder - B2BSchool.co
© B2B SCHOOL 2024