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CONTENT MAPPING MASTERCLASS 2024
GET YOUR KNOWLEDGE AND EXPERTISE OUT OF YOUR BUSY BRAIN & TRANSFORM IT INTO LEAD GENERATING CONTENT AND CLIENT GRABBING PRODUCTS.
USA: TUE, 23 JAN, 3PM PACIFIC | 4PM MOUNTAIN | 5PM CENTRAL | 6PM EASTERN
AUSTRALIA/NZ: WED, 24 JAN, 10AM AEDT | 9AM QLD | 7AM WA/SINGAPORE | 12NOON NZ
GET LEADS. BUILD AUTHORITY. FASTER DECISIONS.
“If you had tried to tell me that I could sell a PDF for $300 before we started working together, I wouldn’t have believed you. My eBook sales just passed $10k in two weeks." Greg Conroy
Extract the secret sauce that makes you special and different.
Map your method for getting your clients amazing results.
Identify the topics and tactics that prospects will pay you for.
Create the complete content map to boost your authority.
Start attracting more and better quality business Leads.
Limted to 100 places
Matt Richter had skills and a big idea. But he'd been struggling to gather momentum and the tactics he was using just no longer worked...
“Wanted to say thanks. I'm sure you know how hard it is to get something like what I am doing off the ground ... especially while trying to raise 3 kids and earn a living on the side ... I’ve scored a radio interview, secured two marketing partners and 19 clients! Now I need to get the business up and running!”
WHY THIS TOPIC? WHY NOW? 🧐
Here are three MASSIVE MISTAKES that this training was designed to help you avoid.
MISTAKE #1
Are you the sales bottleneck?
Does getting clients always fall back on you to 'explain' things?
Next time you meet with any seriously successful B2B business owner, ask this question…
‘When did it all click? When did you everything fall into place?’
They will almost always say…
‘It was when I started doing radio ads… when I started speaking from the stage… when I published my book… when the blog took off… when I launched the podcast... when I started running webinars...'
Can you see a theme?
Yup. It was when they STOPPED relying on typical ‘manual’ methods for finding and signing and constantly chasing clients.
They got out of the ‘Hunt Close Deliver’ Hamster Wheel of Deeeeeeaaaaaaath!!!?
And found ways to ‘sell at scale’.
ACTION: What is your ‘big idea’? What is that ‘thing’ that your clients are desperately seeking when they come to you?
MISTAKE #2
Does your content come from planned orchestration? Or random inspiration?
In other words...
Do you just ‘wing it’?
Here’s the inconvenient truth.
The wrong content delivered at the wrong time will usually do you more harm than good.
Ouch!
There are types and topics of content that work better at different stages in the client journey, from STRANGER to SUSPECT to PROSPECT.
Yes. There are key metrics to measure and a process to follow to accelerate client decisions.
Most people just throw together content when inspiration strikes. Or they don’t do it at all.
Don't be that person!
It's a cliche.
ACTION: Map your content in ways that can be repurposed to play multiple roles in your marketing funnel, from Lead Magnets and SLOs to Signature Programs and Scaleable Methodologies.
MISTAKE #3
Do you undervalue your own know-how and expertise?
Just because you know how to do something, just because you find it easy...
That doesn't mean that your future clients feel the same way.
Do you leave this stuff to later?
Of course, 'later', becomes never.
Do you spend so much time 'on the tools' that you never get to do meaningful marketing?
Listen...
Creating and publishing content can feel like a distraction. It can seem time intensive.
But it's the ultimate time saver.
And the best way to start is to simply MAP you own methods, processes and protocols.
Just map it.
ACTION: Keep it simple. Most people want to 'dazzle' future clients, so they over-cook their content. Here's the reality: At the 'stranger' stage of the buying journey, shorter is better.
* Only 100 spots are available for this webinar, so claim yours now! *
Nami Clarke runs a marketing agency. She was finding it difficult to book meetings with the right people. This meant she was undercharging and struggling to close...
"I went through the process you teach. Not only did I close the next TWO sales calls with new clients (without an ounce of ‘sales pressure’), I made a record sale for my business! I doubled my rates. It was my biggest client spend, ever."
Plus, when you register, you will get the B2B Content Matrix™ via SMS.
When is the best time to map your content? Yesterday! Or six months ago. Or six years ago! Your content map will not only influence your marketing. It will influence that way you construct your funnel and conduct sales.
WHY ARE YOU STILL READING?
Your time is precious. I get it.
And you're probably thinking...
"Is it really worth spending two hours on a webinar?"
Well...
How many leads and clients and opportunities have you missed out on simply because you didn't know what you were doing? Too many?
How much time have you wasted, chasing, chasing, chasing the wrong type of people, people who can't afford you, people who were never going to become a client?
It's getting harder and harder to grab and hold the attention of future clients. And when it's time to introduce your product or service, more often than not, you only get one shot.
Make that one shot count.
SET ASIDE 2 HOURS FOR THIS DEEP DIVE.
This is an investment in yourself, in your business, in your future success
James Tuckerman, Co-Founder - B2BSchool.co
© B2B SCHOOL 2024