James Tuckerman and the B2B Group invite you to attend...
B2B FULLY BOOKED MASTERCLASS
HOW TO BOOK MORE SALES CONVERSATIONS WITH POTENTIAL CLIENTS
Tell me in this sounds familiar...
Most of your new client relationships almost always start with a conversation? Yes?
And if you're not given that opportunity to speak with a prospect...
It's almost impossible to explain how you can help.
And if you can't explain how you can help, they struggle to see the value.
And if they can't see the value, they won't become a client.
It's as simple as that.
THAT'S WHY WE ARE HOSTING THIS FREE MASTERCLASS.
#1. Boost Bookings
If you want to book more sales conversations with potential clients...
Give the meeting a clear PURPOSE.
Don't pitch a 'Discovery Call' or 'Breakthrough Session.
Don't make some vague offer to ‘catch-up' and so you can 'explore ways to work together'. Ugh!!
Structure your sales conversations in ways that...
1) Demonstrate the VALUE of the meeting to the prospect upfront (EG. ‘Why meet? What do they get?’).
2) Make it easy for the prospect to commit to the meeting WITHOUT the endless back and forth.
HOT TIP: Sell your meeting like a product.
Give it a name. Define the outcome. Attach a price to that meeting! Even if you never intend to charge money for the call or 'face-to-face', it will make you think very differently about how you plan to conduct the meeting and the value you deliver.
#2. Elevate Anticipation
What do you do BEFORE the meeting, so that you...
1) Elevate ANTICIPATION before the meeting so they will actually show up?
2) Avoid those TIME-WASTERS and TIRE-KICKERS who are unable or incapable of making a decision?
There's nothing worse than arranging to meet with a prospect and then...
The reschedule. Or postpone. Or don't show up at all!
And, of course, at the other end of the spectrum, you don't want to waste your time if it's not the right fit?
HOT TIP: You think sales is about 'relationships'. No. It's about 'trust'.
And sometimes the best way to build trust is through the use of online tools to book the meeting, to vet the lead, to educate, to build rapport, to elevate anticipation before the meeting and make sure it all happens efficiently.
#3. Keep Filling Your 'Application' Funnel
What's an 'Application Funnel'? It's the Holy Grail of complex sales.
It's when you stop chasing, chasing, chasing and, instead, create a world where prospects apply to work with you.
How is that possible?
First, it requires a shift in mindset.
It requires target audience clarity and a willingness (on your behalf) to say, 'No'.
Not all clients are created equal. You must learn to become choosey.
Second, it requires a willingness to combine proven 'old school' sales strategies with 'new economy' tech tools.
That's easier said than done. Why?
Most people are only comfortable at one end of the spectrum.
TECHNOLOGY v SOFT SKILLS.
You need both.
"I'm loving it when a prospect has gone through my funnel and they're pre-sold before I even start to talk!" Robert Goudie
WHEN IS IT HAPPENING
LIMITED TO 100
DURATION: 2 HOURS
WHEN IS THIS HAPPENING IN YOUR TIMEZONE?
USA/CANADA: MON 12 APRIL - 5PM PACIFIC | 6PM MOUNTAIN | 7PM CENTRAL | 8PM EASTERN
AUS/NZ: TUE 13 APRIL - 10AM AEST | 8AM WA | 8AM SINGAPORE | 12NOON NZ
SET ASIDE 2 HOURS FOR THIS DEEP DIVE.
Plus, when you register, we'll also send you our Pointy End Roadmap™ via SMS.
Reserve your seat now and join us for this online event. Getting meetings is a part of your business that you simply can't neglect.
"I just had my best month ever. Plus, I signed my first international client! Borders have become meaningless. My potential client base has exploded, thanks to your training.” Kath Walters
WHY ARE YOU STILL READING?
Your time is precious. I get it.
And you're probably thinking...
"Is it really worth spending two hours on a webinar?"
How many opportunities have you missed out on simply because you didn't know how to start a conversation? Or you didn't know how to get that meeting?
How many times did a potential future client postpone or reschedule that conversation because you didn't know how to make the meeting seem worthwhile?
What mechanisms do you have in place to attract leads, pre-qualify those leads, book meetings, elevate anticipation before the meeting largely on autopilot?
There are so many moving parts in the sales process, especially if most new client relationships usually start with a conversation. This is your chance to streamline the process. Do less, but do it better.
SET ASIDE 2 HOURS FOR THIS DEEP DIVE.
This is an investment in yourself, in your business, in your future success
James Tuckerman, Co-Founder - B2BSchool.co