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THE B2B 'APPLICATION FUNNEL' FORMULA™
Discover how to Structure a High-Performing B2B 'Application Funnel' that will...
Capture Better Quality Leads
Build Trust and Rapport Largely on Autopilot
Book More Conversations with Very Interested Prospects
* Only 100 spots are available for this webinar, so claim yours now! *
USA: THURSDAY, 2 SEP, 4:30PM PACIFIC | 5:30PM MOUNTAIN | 6:30PM CENTRAL | 7:30PM EASTERN
AUSTRALIA/NZ: FRIDAY, 3 SEP, 9:30AM AEST | 7:30AM WA/SINGAPORE | 11:30AM NEW ZEALAND
"I just had my best month ever. Plus, I signed my first international client! Borders have become meaningless. My potential client base has exploded, thanks to your training.” Kath Walters
WHAT'S A B2B 'APPLICATION FUNNEL'?
First, let's talk about what it's NOT.
It's NOT about chasing potential clients relentlessly...
...without fear or compassion or empathy or regret.
It's NOT cold calling 'decision-makers' on their mobile phones...
...selling the idea of a quick 'catch up' to explore 'ways to work together'.
And it's NOT about pestering strangers on social media...
...diving into their DMs and pushing the idea of a 'Discovery' call.
Nooooooo!?!
These are all forms of aggressive OUTBOUND marketing.
They rely on your ability to push hard and hustle even harder.
These strategies might have been useful when you were starting out...
But they are VERY difficult to scale.
(And they ain't good for the ego either. They hurt the soul.)
So...
What's the alternative?
Instead, let's create a world where future clients are provided with the opportunity to 'apply' for your time, your attention, your expertise.
YOU BECOME THE PRIZE.
And this requires a few things...
It requires FIVE things in particular.
Want to know what they are?
* Only 100 spots are available for this webinar, so claim yours now! *
Robert Goudie runs a business where most new client relationships start with a conversation. Robert applied some of our automation tactics, then said this...
"I'm loving it when a prospect has gone through my funnel and they're pre-sold before I even start to talk!"
HERE'S WHY YOU NEED TO ATTEND.
How many clients and opportunities have you missed out on simply because you came on too strong or came across as desperate or just didn't try at all?
LET'S TACKLE THE THREE BIGGEST ROADBLOCKS TOGETHER.
#1. Getting Attention. Creating Urgency.
Getting a future client to give you their time is a big deal.
They need to meet with you, to learn about your process, to share their goals, to actually consider the options and, then, to finally make a decision.
That's hard work!
When you come in cold, you're already on the back foot.
PRO TIP: RE-FRAME YOUR MEETING AS A PRODUCT. PROMOTE IT AS A PRODUCT.
#2. Lack of Trust. Coming on too strong.
When is the best time to pitch the idea of a meeting?
Is it the first email? The first phone call? The first time you connect on Social media? Nooooo!!!
You're ideal clients are time-poor. They are discerning about who they meet with. That's why...
It pays to have a 'trust sequence' in place to train the prospect before you make the offer to meet.
PRO-TIP: INJECT STAGES INTO YOUR FUNNEL. INCUDE A DIAGNOSTIC.
#3. The 'Comfortable' & the 'Familiar'.
It's often said that 'complex sales' is all about 'personal relationships'.
No. It's about 'trust'.
In the past, starting a personal relationship was the fastest path for building trust. Not any more.
Trust can now be built with quality content and intelligent automation, staggered in sequences.
PRO TIP: WHAT STEPS DO YOU DO MANUALLY? COULD YOU AUTOMATE?
.
DID YOU KNOW...
According to Google, on average, it now takes 7 hours, 11 interactions, across 4 locations, to generate enough trust to sell a complex product or service. It's almost impossible to manage all those touch points without a system.
* Only 100 spots are available for this webinar, so claim yours now! *
Nami Clarke runs a marketing agency. She was finding it difficult to book meetings with the right people. This meant she was undercharging and struggling to close...
"I went through the process you teach. Not only did I close the next TWO sales calls with new clients (without an ounce of ‘sales pressure’), I made a record sale for my business! I doubled my rates. It was my biggest client spend, ever."
Plus, when you register, we'll also send you our Recipe Roadmap™ via SMS.
* Only 100 spots are available for this webinar, so claim yours now! *
WHY ARE YOU STILL READING?
Your time is precious. I get it.
And you're probably thinking...
"Is it really worth spending two hours on a webinar?"
Well...
How many deals and clients and opportunities have you missed out on simply because you didn't know what you were doing? Too many?
How many times did a decision drag on because you didn't know how to steer the journey, the conversation had no structure, you didn't elevate anticipation before the meeting?
How much time have you wasted, chasing, chasing, chasing the wrong type of people, people who can't afford you, people who were never going to become a client?
It's getting hard and harder to grab and hold the attention of future clients. And when it's time to introduce your product or service, more often than not, you only get one shot.
Make that one shot count.
SET ASIDE 2 HOURS FOR THIS DEEP DIVE.
This is an investment in yourself, in your business, in your future success
James Tuckerman, Co-Founder - B2BSchool.co
© B2B SCHOOL 2024