James Tuckerman and the B2B Group invite you to attend...
B2B MARKETING PLAN WORKSHOP [2022]
Want to learn how to create an effective 12-MONTH MARKETING PLAN for your B2B business?
There are THREE STEPS to follow if you want to create an effective 12-Month B2B Marketing Plan that you will actually follow, that you can actually track, that will deliver actual results.
When is the virtual encore happening? Click the button above.
THREE POWERFUL REASONS TO ATTEND
Your time is precious. Let's make this count!
#1. DO CLIENTS TAKE WAY TOO LONG TO MAKE A DECISION?
This might seem like par for the course?
It's just 'part of doing business', right? If you sell a complex service or big ticket project?
WRONG!!!
Don't just assume that deals are going to take a long time to 'ink'.
During the training, we'll be sharing no-nonsense, proven ways to get to the 'pointy end' of the deal faster (without resorting to high pressure gimmicks or over-the-top sales tactics).
LET'S FIX LONG SALES CYCLES TOGETHER.
#2. ARE YOU STUCK DOING ALL THE LEG-WORK?
Is your process for finding and engaging leads seamless? Or highly manual?
There are only TWO ways to win more B2B clients...
You can chase them relentlessly.
Or, you can create a world where they come to you.
Yes, that's where you BECOME THE PRIZE.
Remove the 'hustle' and 'leg-work' from your funnel.
Automation equals freedom.
LET'S PREVENT YOU FROM BURNING OUT.
#3. WHERE DO YOU WANT TO BE IN THREE MONTHS? WHAT ABOUT THREE YEARS!
At this exact moment in your industry, sales models and practices are changing, fast.
They are evolving rapidly to reflect client expectations.
For example...
Selling over Zoom is very different to meeting clients face-to-face.
And guess what? According to research by McKinsey...
"Both B2B buyers and sellers prefer the new digital reality."
Things are not going back to normal.
If you are not moving forward, you are falling behind.
But change brings opportunity.
LET'S GET THROUGH THIS AND EMBRACE CHANGE TOGETHER.
* Only 100 spots are available for this webinar, so claim yours now! *
THREE REASONS WHY YOU SHOULD ATTEND...
THERE ARE THREE BIG MISTAKES THAT B2B BUSINESS OWNERS MAKE WHEN TRYING TO PREPARE A MARKETING PLAN.
MISTAKE #1
They start with the question, "What should we do?"
Most 'planners' start with an empty Whiteboard and loudly proclaim...
"Let's brainstorm ideas!"
"What should we DO this year?"
Even solo business owners make this mistake, scribbling on an empty whiteboard, talking loudly and energetically to an empty room.
But that's not the right question!
Instead, start with this...
"What are my target audience DOING, THINKING and FEELING during each month of the year."
We call this your...
SCHEDULE OF RITUALS.
It's about mapping their MINDSET before you map your METHODS.
MISTAKE #2
Then, they write a 'topic list' and call it a 'Content Calendar'.
After deciding their 'major events' or 'significant campaigns' for the year...
They shift their attention to content.
That's because content now forms the foundation of most B2B marketing initiatives.
But, again, that's not the best place to start. Don't write a list of ideas.
Start with your OFFER.
Even better, do you have your own special SIGNATURE METHOD?
If you have clarity about the structure that you follow to deliver outcomes, THAT should become the foundation of all messages.
SPOILER ALERT!
During the Workshop, we will together map out the structure for your own Signature Method, even if you sell a boring commodity where everyone does the same stuff.
MISTAKE #3
Then, they fail to implement any of the ideas planned.
Most B2B business owners tend to adopt an 'Inspiration First' mindset for content creation and execution.
They do it when inspiration strikes!
But...
Inspiration waxes and wanes.
That's why you need a...
CONTENT RHYTHM FRAMEWORK.
This is something that's designed to reflect the needs of your business, the ways that you work and the expectations of your audience.
It's a form of 'Habit Management'.
And it's unlikely to come together unless you have already spent some time on your own SCHEDULE OF RITUALS and Content Calender (designed to reflct the ways you actually serve your clients).
DID YOU KNOW...
61% of all B2B transactions now start online. (BigCommerce, 2021)
Close to 70% of the B2B buyer’s journey is completed before a prospect ever reaches out to sales. (Foleon, 2020)
This is why content now plays such an important role in any B2B marketing plan.
When is the virtual encore happening? Click the button above.
#REALTALK
That's a bricked up wall.
And, yes, it was once a door.
That's what B2B marketing is like now.
Because...
The reality is that most of the strategies that once worked have now been BRICKED UP. They no longer work.
Here's an idea...
STOP trying to BUST DOWN those BRICKED UP doors!
Instead...
Create a world where future clients and partners are drawn to you.
Did you catch that?
Create a world where YOU become THE PRIZE.
And that starts with a Client Focused Marketing Plan.
Want to see how we do it?
When is the virtual encore happening? Click the button above.
PLUS, GET THE BONUS
Plus, when you register, we'll also send you our Recipe Roadmap™ via SMS.
Yes! We'll provide the PDF via SMS, so you can read it on your phone. Plus, when you provide your phone number, we can send you helpful reminders, so you won't miss the event. Of course, we will keep your phone number safe and promise not to abuse your trust.
When is the virtual encore happening? Click the button above.
MEET YOUR TRAINER
JAMES TUCKERMAN
James Tuckerman is one of Australia’s most accomplished digital publishers. He launched his first media business at the age of 26, Anthill Magazine, named Best Small Publisher in Australia twice. As co-founder of the B2B School andB2BDash.io, he has amassed an international network of over 30,000 subscribers. He is a also a sought after professional speaker and business trainer.
