If you want to send emails to people who don’t know you yet, the interwebs are littered with cold email templates. Some are good. Some are rubbish!

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Taki Moore is THE business coach for business coaches. This was taken from an interview and live tutorial on ‘selling by chat’. Taki’s analogy about Donkey Kong is true about just about every area of business. Indeed, it’s relevant to just about every area of mastery?

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