If you’re in the business of selling knowledge and expertise, there are four key objections that your potential customers and clients care about.

And one of these objections is often overlooked, giving you a unique opportunity to stand out from your competition and win more business.

That objection is speed to outcome.

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Are you tired of countless meetings with potential clients only to hear “no” time and time again?

Are you spending too many phone calls or Zoom conversations without getting the green light to move forward?

Don’t worry, there are three key elements that can turn the tables in your favor.

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The more I learn about ‘Sales’, the more apparent it’s become (to me) that TWO factors can change everything: Certainty + Trust.

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There are THREE things to get right…
1) How you STRUCTURE the conversation
2) The OFFER that you make (aka HNB)
3) What happens BEFORE the meeting

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In this video, John Englezos covers the five factors that reduce price objections (before they come up), and the three ways to explicitly tackle price resistance when that comes up.

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