B2B CLIENT ACQUISITION MASTERCLASS™
STRUCTURE YOUR OFFER TO REDUCE FRICTION. EMBRACE SYSTEMS TO ACCELERATE DECISIONS. IMPROVE YOUR SOFT SKILLS TO CLOSE BETTER QUALITY CLIENTS FASTER .
WATCH THE REPLAY WHILE IT'S STILL AVAILABLE.
Here are the THREE MOST COMMON ways that business owners SELF-SABOTAGE...
#1. YOU CREATE TOO MANY INVISIBLE BARRIERS
At the pointy end of the deal, it’s your job to make it easy for the prospects to say, ‘yes’.
That’s Sales 101, yeah?
But far too many business owners do the OPPOSITE of that.
They create invisible barriers, which cause friction. They slow things down, or worse... they send potential clients running!
(That’s when you get ‘ghosted’. Its' when they reschedule or stop returning your calls.)
WHAT'S THE SOLUTION?
Structure your offer to streamline the process.
This might involve ‘chunking’ your offer into smaller units. You might choose to embrace ‘product ecosystems’. You might even decide to ‘double down’ and go niche.
These are what we tackle in PART ONE of the program. Streamline your offer.
#2. YOU HAVE NO SYSTEMS FOR FOLLOW-UP
What's the most reliable, surest way to LOSE a potential client?
It's NOT the pricing. It's NOT the timing. It's NOT because of your persistent pestering. It's actually the opposite of that.
The most reliable (and most common) way to lose a potential client is...
FAILURE TO FOLLOW-UP.
Most business owners don't have systems to follow-up a lead to book a meeting.
They don't have systems to elevate anticipation before the meeting, or educate and presell. They don't have systems to follow-up after a meeting, even when they get a verbal 'yes'! They don't follow up.
That's what we tackle in PART TWO of the program. Technology and automation.
SYSTEMS = SANITY!
#2. YOU GET STUCK IN YOUR OWN BUSY BRAIN?
Which type of person do you think is most likely to consistently close more deals?
A) The fearless and seasoned sales professional WITHOUT a system for sales and selling; or,
B) The sometimes shy, often awkward reluctant seller WITH a system to follow and measure, improve and refine?
In our experience, the answer is almost always B. And that’s because natural sellers naturally over-rely on their own talent.
They have ups and downs. They must constantly self-motivate.
And, when ‘life gets in the way’, they can’t recruit others to do the job for them. (Because they don’t know how they do what they do.)
That's what we tackle in PART THREE of the program. What to do and say at the meeting.